Growth Notes From Northbound

Practical thinking on SEO, AI search, web performance and paid media, written by the people doing the work. No fluff, no recycled listicles.

AI assistants now answer buying questions with a handful of citations. Here is how those citations are earned, and what to do about it this quarter.

One channel rents attention, the other builds an asset. The right answer is a sequencing problem, and here is the sequence that works.

Most post-redesign traffic disasters are preventable checklist work. Everything to verify before, during and after the new site goes live.